app-store-optimization

App Store Optimization (ASO) Tips 2015

Basically ASOApp Store Optimization allows us to do our apps being more visible on app store market like Google play, Microsoft store, Amazon app store etc. The process of placing your mobile apps in app market, results in more downloads more revenue, and more popularity. The concept is almost similar to SEO. How we optimize to our website or blog.

app store optimizationFor ASO there is something that you can do is Title, Description, Keywords, Screenshots, Back-links, Downloads, and Engagement. App Store Optimization is the process of optimizing your mobile and web apps for the specific web stores that they are distributed in online advertising. Learn the complete App Store Optimization course with certification.

MOBILE APP STORE OPTIMIZATION

CATCHY NAME

Give your app a catchy name and also includes your most important keyword or key phrase.

DISTINCTIVE ICON

Include a distinctive, clear and recognizable icon.

FEATURES AND BENEFITS

Spell out the features and benefits clearly, and include key phrases where possible in the mobile app store listing.

LINKS TO MAJOR SOCIAL MEDIA PLATFORMS

Add links to your major social media platforms and your website.

META DATA

Include as much as metadata as you can, include tags, categories and descriptions. This varies by the apps store what you can include.

MOBILE SEARCH OPTIMIZATION

Like many other face of digital marketing, mobile provides some similarities with some special considerations as well in online advertising.

USABLE, CRAWLABLE SITE IS STILL IMPORTANT

Your site should be mobile friendly, but still crawl able.

CONTENT IS KING AND SHOULD BE FORMATTED FOR MOBILE

Text and images should be optimized for the mobile experience. That means no large file sizes.

LINKS ARE IMPORTANT

Add link to your mobile site from your desktop site and vice versa.

SUBMIT A MOBILE SITEMAP

Mobile specific sitemaps use the same protocols as standard sitemaps with the addition of a mobile tag. So make sure you’re doing that.

USE “MOBILE” ON MOBILE SITE AS A SIGNAL TO SEARCH ENGINES

Use the word mobile on the mobile website or use mobile top-level domains on that site. Make it explicit to search engines that this your mobile site.

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