Basically ASO – App Store Optimization allows us to do our apps being more visible on app store market like Google play, Microsoft store, Amazon app store etc. The process of placing your mobile apps in app market, results in more downloads more revenue, and more popularity. The concept is almost similar to SEO. How we optimize to our website or blog.
For ASO there is something that you can do is Title, Description, Keywords, Screenshots, Back-links, Downloads, and Engagement. App Store Optimization is the process of optimizing your mobile and web apps for the specific web stores that they are distributed in online advertising. Learn the complete App Store Optimization course with certification.
MOBILE APP STORE OPTIMIZATION
Give your app a catchy name and also includes your most important keyword or key phrase.
Include a distinctive, clear and recognizable icon.
FEATURES AND BENEFITS
Spell out the features and benefits clearly, and include key phrases where possible in the mobile app store listing.
LINKS TO MAJOR SOCIAL MEDIA PLATFORMS
Add links to your major social media platforms and your website.
Include as much as metadata as you can, include tags, categories and descriptions. This varies by the apps store what you can include.
MOBILE SEARCH OPTIMIZATION
Like many other face of digital marketing, mobile provides some similarities with some special considerations as well in online advertising.
USABLE, CRAWLABLE SITE IS STILL IMPORTANT
Your site should be mobile friendly, but still crawl able.
CONTENT IS KING AND SHOULD BE FORMATTED FOR MOBILE
Text and images should be optimized for the mobile experience. That means no large file sizes.
LINKS ARE IMPORTANT
Add link to your mobile site from your desktop site and vice versa.
SUBMIT A MOBILE SITEMAP
Mobile specific sitemaps use the same protocols as standard sitemaps with the addition of a mobile tag. So make sure you’re doing that.
USE “MOBILE” ON MOBILE SITE AS A SIGNAL TO SEARCH ENGINES
Use the word mobile on the mobile website or use mobile top-level domains on that site. Make it explicit to search engines that this your mobile site.